KLM introduceert een innovatief online platform op klm.com, waarin video, beeld en audio de bezoeker verleiden om KLM's producten en diensten te beleven. Het platform is ontwikkeld met de nieuwste technieken, zoals html5 en een digital asset management-systeem waardoor het huidige aantal van ruim twintig video's en interactieve elementen eenvoudig is uit te breiden. Deze aanpak stelt KLM bovendien in staat om de inhoud gemakkelijk opnieuw te gebruiken binnen de website en mobiele apps. Een van de grootste uitdagingen van het toepassen van deze nieuwe techniek lag in het feit dat het platform is vertaald in maar liefst zestien talen en geschikt is gemaakt voor verschillende browsers.
De jury is van mening dat KLM met dit project op unieke wijze heeft aangetoond dat de combinatie van vernieuwende technologie, klantervaring en social media ingevuld kan worden en goed kan aansluiten bij de real-life wereld van KLM.
My engagement in this project was post-initiation. The project soon revealed itself as a complex, multi-faceted project, operating in a field of uncertainty and innovation.
• There were a large number of critical path multi-party stakeholder engagements needed for the deliverables. In most cases these were with new businesses/ teams, which presented the necessary problems. Certainly it was so that they were not familiar with working with each other, let alone on such a new shared technology-base (which was core to the end result).
• Actually – and in its most extreme form – this was one of those projects where we did not absolutely know that the vision could be delivered to until we were nearly live: step changes in technology was being created & made as the project progressed, and sometimes specifically for the project.
It was an excellent example of value-added project teams. Each project member – from Executive to Coder, from Supplier to User – came committed to bring in his or her own specialist skills and to find a way to multiply their value by cooperating with other virtual & actual team members. The sense of ownership was high, and successive key roles took responsibility for delivery of often “the first ever…” something or other. Trust is the blood of such an endeavour. But the skin and bones is best practice discipline especially in project & change & risk management & stakeholder engagement. The flesh? That’s the what the project delivered.
It must have been like this when they built the first cars and aeroplanes…